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Product / Print Design
Customer : Öus Shoes - Curitiba
Year : 2018

Researching the Öus independent brand launched in August 2008, I realized that one of the main values of the brand is Brazilianness, which is present at various times.  in products and campaigns, in phrases such as “Made in Brazil”, in collaborations “Brasil é com S” and in the appreciation of artisans and native raw materials in the Buriti series.

 

Thinking about this concept, I recreated the Phibo 1123 model as Bantu Guarani, which makes reference to two ethnic groups from the origins of Brazil.

 

The print created is a contemporary graphic version of traditional body paintings made by Guarani Indians.

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